May 2025 Market Update
Cup of Joe
Control What You Can Control
Expenses
- Planning for big-ticket items with research and timing can have big payoffs over your asset/investment life.
- Use market volatility to reexamine your real expenses and identify changes you can make.
Exposure to the News
- Don’t take everything you hear at face value – Many things are told with a slant and without full context.
- Make an effort to switch up your news sources, you will hear different things – both politically and factually.
- If financial news hits an emotional trigger, reach out to us for perspective.
Anticipate your Reactions
- Anticipating your reactions helps you stay calm in emergencies.
- Knowing what your plan is, and referring to it, helps avoid costly gut-decisions.
- Even pre-determining what action you will take in different scenarios can be beneficial.
- Having a plan helps deflect useless noise that will come with market events.
- Decide that you will first ask questions before making any reactionary decisions.

Joe Gallemore CIMA®, CExPTM
Partner & Director of Investment Management